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Articles

How to Start a Facebook Group

Already mastered the art of Facebook advertising and content creation? Ramp up your Facebook strategy by creating and managing your own Facebook Group.....

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6 Tools for Finding Your Right Virtual and In-person Mix

The pandemic forced many real estate agents "go virtual" when it came to showing properties and engaging with potential buyers and sellers. Even though agents and clients are beginning to meet in person again, the following virtual tools still make sense to help win over buyers and sellers...

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Do You Own Your Real Estate Photos?

When a home's been listed for sale and arrangements have been made for a photoshoot, who owns the property photos once they've been taken? ...

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Introducing Clubhouse: The Newest Toolset for Your Real Estate Business

It seems like every day there is a groundbreaking change in the social media world. Most recently, a new social media platform made its debut: Clubhouse. Clubhouse is not your standard social media platform.....

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Digital Security Will Be a Dominant Theme in 2021

Real estate survived 2020 thanks to a rapid shift to new ways of doing business and interacting with our clients. While this has accelerated the industry’s shift to using more technology tools, it has not been without some significant risks...

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HOW ARE YOU PREPARING FOR THE 2021 SEASON? TOP AGENTS SHARE THEIR PLANS AND ADVICE

No one knows quite what to expect from the real estate market in 2021.  Will things return to semblance of normalcy? Will the wild swings of 2020 continue?  ...

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Don’t Let Google Leave Your Real Estate Business Behind

Did you know Google lost search engine market share throughout 2020?  Granted, the overall dip was small: 88.65% of all U.S. search queries in January to 87.81% in December. But, still, it’s noteworthy....

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How to Set Yourself up for Busy Season Success

Believe it or not, we’re not in busy season. Yes, the real estate market has been red-hot since June, with a record number of buyers looking to relocate in the wake of the pandemic...

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How Google Can Make or Break Your Real Estate Business

In 1959, Xerox introduced the world’s first photocopier. By the early 60s, the machine proved so ubiquitous that Xerox itself became a verb—you didn’t photocopy a document; you Xeroxed it...

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Rise to the Top of Google and Dominate Your Market

Google is the world’s preeminent search engine. Eighty percent of homebuyers and sellers use it to begin their home-buying journey, and they continue to rely on it throughout the process—right up to finding and choosing an agent...

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How Pro+ Agents Grew Their Digital Reach by as Much as 5,000%

Let’s be honest:  Digital marketing—or more accurately, successful digital marketing—can be more than a little opaque. To start...

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Which Marketing Channel is Right for Your Goals?

There are a lot of options when it comes to digital marketing. And which channel you should use depends upon your goals. Are you looking for immediate lead generation ... 


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As Pandemic Brings Greater Interest in Real Estate Careers, Agents ...

Real estate may soon be getting more competitive. According to a recent report in Housing Wirethe COVID-19 pandemic has led to a record-breaking ...

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5 Clever Ways to Boost Your Real Estate Ads

Do you feel like your marketing is getting stale? Or that your real estate ads aren’t reaching enough people? If either is true, it’s time to breathe a little life into your marketing,...

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Which Marketing Channel is Right for Your Goals?

There are a lot of options when it comes to digital marketing. And which channel you should use depends upon your goals. Are you looking for immediate lead generation ... 


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Dynamic Video Ads Make You a Real Estate Diva (Yes, men too!)

Zillow CEO Rich Barton calls it 'the great reshuffling': the shift to remote work underscores the ability for people to live where they want now. Consumer demand is high. At the same time, there's more reshuffling among real estate companies...

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Tips for Setting Up Google My Business for Real Estate

As a real estate agent, one of your most important challenges is to distinguish yourself as an expert in your area. That starts with knowing your real estate market and community inside and out. Your local knowledge is a foundation on which you build a successful career... 


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2021 Housing Inventories: Will They Run Out?

After months of record lows last year, 2021 housing inventories are under the microscope. In real estate terms, normal market conditions see about six months' worth of homes listed...


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